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A phenomenal collage of neo-soul, rap and jazz
American rapper Pink Siifu has been drawing considerable attention over recent years with his colourful lo-fi hip-hop. British music mag Loud & Quiet says of it: ‘Pink Siifu’s musical exploits over the past few years have been phenomenal. The Alabama-born rapper has plundered his way through gristly post-industrial sound collages and hazy indica rap, striking gold every time.’
For his latest project B. Cool-Aid he joined forces with producer Ahwlee (pronounced: Ali). The name is a nod to Brown Kool-Aid, a drink that is made by mixing various flavours of drink powder. Pink Siifu: ‘I was like ‘Oh shit, that’s us.’ We also mix everything together, and it’s Black too.’ The result of their collaboration is an intriguing collage of neo-soul, rap and jazz. Their latest – already 3rd - album ‘Leather Blvd’ was rewarded by Loud & Quiet with a fine 8/10.
Finally, a quote by Pink Siifu that we enjoyed reading: ‘I want my music to change people, like hearing Funkadelic’s ‘Maggot Brain’ on acid changed me.’