Ancienne Belgique vzw, with registered office at 1000 Brussels, Anspachlaan 110, and with company registration number 0430.973.770 (hereafter abbreviated to “AB”) ensures your privacy in accordance with the provisions of the General Data Protection Regulation (GDPR) 2016/679 of 27 April 2016 regarding the protection of natural persons with regard to the processing of personal data and regarding the free movement of such data.
In the text below we explain how AB processes your personal details and uses it to fully optimise your concert experience.
Who are we?
AB is the entity responsible for the processing of your personal data (“controller”).
This means that we, possibly together with others, determine the purpose and means for the processing of your personal data.
What information do we collect and why?
AB asks you to create a personal profile for the following services:
- purchase of a ticket;
- re-downloading of purchased tickets;
- requests for a spot on the waiting list;
- sending a reminder for ticket sales;
- the adding of favourite artists;
- participating in competitions.
When creating a profile, AB asks for your first name, last name, e-mail address and password. We need this information to complete your ticket purchase and make your concert experience as safe and enjoyable as possible. In order to provide customized mobility information, we also optionally request your address.
These processing options are necessary in the context of performing the services and products that you purchase from AB.
You can also choose to link your Facebook or Spotify account to your AB Profile. That way we can be informed about who your favourite artists are. With your permission, you can then be notified by e-mail if your favourite people are to come play or you can sign up to receive personal concert tips based on your favourites.
Every now and then, AB will send you communications that are necessary to explain how you can best use your AB Profile. This communication is also necessary for the execution of our services. You can consult and change your profile details/information at any time via ‘My AB’ or you can delete your account there.
The data resulting from this service is kept for a maximum of 3 years after your last use of your AB Profile, with the exception of the purchase history which is stored for a minimum of 5 ears after each purchase (see below).
When you subscribe to one of our newsletters and agree that we use your e-mail address for this purpose, then we use your e-mail address to send you newsletters from AB. If you have agreed to it, then we can also provide you with tailored concert tips based on your preferences in your AB Profile.
Your e-mail address is securely stored with a third party, Salesforce, who is responsible for our mailings. This third party operates worldwide, but stores your data in its data centres in the EU (Frankfurt/Paris). For the security of your data, AB has entered into a processing agreement with specialised company Salesforce, on the basis of which we contractually ensure the security of your data based on model clauses approved by the European Commission. In addition, we ensure that Salesforce applies appropriate safeguards to protect your data.
We only send you the AB newsletters via Salesforce if you explicitly give us permission to do so, you can also withdraw this permission at any time. You can consult and adjust your newsletter preferences at any time via ‘My AB’.
We keep track of which e-mails we send you and measure whether you open these e-mails. This way we can be sure that we send you relevant information. In some cases, we also measure actions that arise from our e-mails, such as the purchase of a ticket.
AB keeps track of your purchase history in your AB Profile. This is necessary for the provision of our services.
We keep this data for at least 5 years. However it is possible that we need to keep your purchase history for longer, for example if we need to protect ourselves in the context of a legal claim. In that event, we need to use certain data as evidence.
After purchasing your ticket we automatically make you a fan of the artist for whom you have purchased a ticket. We do this to optimise your concert experience as much as possible in the future.
AB can send e-mails relating to the concert you have purchased a ticket for. These e-mails are sent in the context of the execution of a contract and they are only intended to improve your concert experience.
We use social media to communicate about our events and AB News in general. Sometimes we will reply to comments that are directed to AB.
If you have given your permission for this, you may also see advertisements from AB on social media, based on your interests.
Third Party Data
We may receive your personal data through third parties. However, this only happens if you have explicitly given permission to do so and you can revoke this permission at any time.
Who do we share your data with?
When purchasing a ticket, your personal data is securely passed on to (i) Ticketmatic, our partner to take care of ticket sales, and (ii) Salesforce, our partner to inform you by e-mail. These processing operations take place in the context of the execution of our contract and are necessary to be able to provide your personal ticket and the correct information.
As indicated, we can also provide you with tailored concert tips, if you have given us permission to do so. Your e-mail address and newsletter preferences are stored securely by Salesforce.
We can also share personal data with third parties if you give us permission to do so or if this is necessary to be able to provide you with the services you have requested of us. These third parties are, for example, concert organisers, those who rent space at AB, and bands.
These third parties can include your e-mail address in their mailing lists, to send you concert tips and band information, but only if you have given permission for this in your AB Profile. You have the right to withdraw this consent at any time, without this affecting the lawfulness of the processing. You can withdraw your consent at any time via ‘My AB’.
These third parties use this data for tips about events that do not necessarily take place at AB. We make the necessary agreements with these parties to guarantee the security of your personal data. We never pass on personal data to other third parties without your permission, unless this is necessary for the execution our services.
Furthermore, we will not pass the information you provide on to third parties, unless this is legally required and permitted.
Within our company, we also ensure that your personal data is only accessible to persons who need it to comply with contractual and legal obligations.
How do we keep your data safe?
We think it is very important that your personal data is well protected. That is why we have taken the necessary and appropriate technical and organisational measures to adequately protect your personal data. We use standard methods for collection and storage of a large amount of personal data, including the use of Transport Layer Security (TLS) to encrypt information while transmitting data over the Internet. No method of transmission over the Internet or electronic storage is entirely secure, so AB cannot guarantee absolute security. Your account information is protected by a password, which we recommend you chose carefully and also have it include numbers and punctuation marks.
What are your rights?
As a user, you also have a number of rights that relate to your personal data.
If you wish to invoke one of those rights, it is best to contact AB directly by sending an e-mail to email@example.com or adjusting your preferences via our website. We will follow up on this as soon as possible and within 30 days at the latest.
- Right of access and rectification: You have the right to view all personal data that we collect from you. You can also obtain a free copy of the processed personal data (please note: we can charge a reasonable fee to cover our administrative costs for each additional copy that you request). You can have incorrect or incomplete data changed or removed.
- Right to be forgotten (Right of erasure): in certain cases, a visitor has the right to have their data removed from our databases unless this data is necessary for the execution of a contract, compliance with a legal obligation, or for establishment, engagement in or defence of a legal claim.
- Right to file a complaint: if you believe that we have processed your data unlawfully, you have the right to file a complaint with the Data Protection Authority (https://www.gegevensbeschermingsautoriteit.be/burger/acties/klacht-indienen).
- Right to withdraw consent: every user or visitor whose personal data is collected has the right to withdraw consent at any time if they have given their consent to process this personal data in the past.
- Right to object: you have the right to object to the processing of your personal data on the basis of your specific situation if this processing is in the context of our legitimate interest or in the performance of a task in the public interest. In that case, we will stop processing your personal data, unless we can demonstrate compelling and legitimate grounds for the processing that outweigh yours, or if the processing of the personal data is related to the establishment, engagement in or defence of legal claims.
- Right to restriction of processing: in certain cases, you have the right to (temporarily) stop the processing of your personal data.
- Right to data portability: under certain conditions, you have the right to have the personal data you provided to us for the execution of the agreement, or for which you have given permission, to be transferred by us to another controller. To the extent that it is technically possible, we will transfer your personal data directly to the new controller.
- Right to not be subject to automated decision-making. You have the right not to be subject to a decision made solely on the basis of automated data processing and which significantly affects you or has legal consequences.
Under certain conditions, you have the right to obtain your personal data from us in a structured, commonly used and machine-readable form and to transfer that data to another controller.
If you want to exercise your rights, you can contact us by e-mail. To verify your identity, we ask you to send a copy of the front of your identity card.
You can check and change your personal data and mailing preferences at any time via ‘My AB'.
AB will always inform you of any substantive change to a processing activity via our website or via our usual communication channels. If required by privacy legislation, we will request your permission for changed or new processing activities.