To celebrate its fifth anniversary, Afroplug – an organisation founded out of passion and with an international focus – presents Afroplug Connect. On the programme: Ms Mavy explains how and why she created Afroplug, which started from scratch and now has over 200,000 customers worldwide. This will be followed by a discussion with Sound’n Souls, ATL Brussels and +TTFB – a festival and two young online media outlets – on the role of Brussels’ music scenes in Belgium and internationally, followed by a session for discussion and networking.

About the speakers

Afroplug. A music tech platform and sample label based in Belgium, founded out of passion five years ago and with an international focus. Afroplug brings together over 200,000 creators across more than 100 African, Caribbean and Latin genres (afrobeats, amapiano, dancehall, shatta, bouyon, dembow). Afroplug 2.0, launched in May 2026, enables producers, artists and DJs to create their profiles, publish their music and access loop packs, plugins and creative tools.

Ms Mavy. DJ, producer and founder of Afroplug, of Cameroonian and Guadeloupean heritage, based in Brussels, with an MBA in marketing. As a child of the African diaspora, she has carved out a place for herself from scratch in music tech, a sector in which the leading players have over 100 million users. She performs internationally, notably on tour in the United States, and has played at the Jazz Café in London as the support act for Branko.Her music has been played on Soulection Radio, Rinse FM, BBC Radio and Kiosk Radio. On the production side, she co-wrote the track ‘AUX’ with Branko, co-founder of Buraka Som Sistema, for his album OBG, released in 2022 on the Enchufada label. She was selected by Music Tech Europe, and her work with Afroplug was featured in MusicTech, the leading international music tech magazine.

Sound ‘n Souls. A new Afro-feminist festival in Brussels, founded in 2022 by Eunice Batha. She works to discover and promote emerging artists of African descent, particularly women and non-binary people, who remain under-represented in festival line-ups. Through a multidisciplinary programme combining concerts, DJ sets, visual arts, exhibitions, talks, performances and a craft market, Sound’n Souls creates spaces for visibility, expression and connection, contributing to a more diverse and representative Belgian cultural landscape.

ATL BRUSSELS. ATL BRUSSELS is an independent cultural media outlet founded in Brussels in 2022. The outlet focuses on musical discovery, curation, editorial content and outreach, with a particular focus on Afro-descendant scenes in Belgium and internationally. Through its articles, recommendations, interviews, event listings and digital content, ATL aims to showcase artists and scenes that are sometimes less visible, whilst fostering connections between artists, audiences and cultural stakeholders.

+TTFB. +Thirty-Two Future Belgium is a young Belgian online media outlet dedicated to the local music scene. It publishes short-form content, features selections of Belgian artists and organises events. Through its interviews, video features and coverage of concerts, festivals and release parties, it promotes Belgian music culture and raises the profile of those who bring it to life. Its content is shared on YouTube, TikTok, LinkedIn and Instagram, whilst its playlists continue to evolve as it makes new discoveries.