Privacy Policy

Ancienne Belgique vzw (hereinafter AB for short) respects your privacy and complies with the Belgian Privacy Act (Act of 8 December 1992 on protection of privacy with regard to processing of personal data).

The text below is intended to inform you how AB processes the personal data that you provide to us. Whenever you provide your personal data, AB will handle it in accordance with the policy set out below, and with the legal requirements on the processing of personal data.

AB collaborates with various organizations so that our audience can attend events. The organizations are subsequently referred to as 'event partners'. They include authorized ticket vendors who sell tickets on our behalf, as well as venues where our events are held and artists that we promote.

AB is a data administrator (i.e. a person responsible for the processing of your personal data) with regard to all data that AB collects about you and receives whenever you use our services.                                          

How do we collect your data ?

Your personal data can be collected via various channels.
Directly from you, including

  • when you register for a promotion,
  • when you create an account,
  • when you enter a competition,
  • when you buy tickets.

We can also collect your personal data

  • when you use our website and/or apps (tracking tools such as browser cookies and web beacons),
  • via integrated social media functions on our website or apps,
  • via our event partners.

What information do we collect ?

When you wish to use our services, we may ask you for a number of personal details such as your surname, first name, address, date of birth, login, e-mail, telephone number, place of residence and preferred language.

We also collect:

  • data about your use of our services and website,
  • data about the types and makes of devices you use,
  • data about responses to our e-mails (see cookies policy),
  • data that you post online yourself, and thus have made public. We are allowed to use this data and possibly re-publish it on our website via apps or social media tools.
  • data about your preferences: events that you like, products that you buy or retrieve information about, as well as your interests and demographic categories.

What do we use the information for ?

We use the information we collect

  • to provide you with the service or information requested,
  • for customer administration,
  • to detect fraud and other infringements of the law,
  • to improve the quality of our services,
  • for market research and customer profiling to make the information about our products and/or services more relevant to you and to match advertising better to your possible interests and requirements. Provided that we have your consent, we can propose personalised marketing via e-mail.

What choices can you make about how we use your data ?

When you create an account, buy tickets or download our apps, we ask for your consent to collect your personal data, process it or use it for specific purposes.

If you wish to withdraw the consent that you have given, you can contact us. You can also opt out of receiving marketing messages by changing your account preferences. You can also opt out of receiving our newsletters.

With which third parties do we share your data ?

Certain personal data may be passed on to third parties, for purposes including the following:

  • to our event partners, so that they can organize the event for which you have bought tickets, analyse customer behaviour, provide better service and customer support, and for any other purpose described in their own privacy policy,
  • to our external service providers,
  • to third parties who supply the goods and services that you have purchased, such as merchandise,
  • in order to comply with legislation or to protect ourselves, our event partners or third parties, at the request, for example, of a government body.

AB cannot be held responsible for the incorporation and/or the use of these personal details by its event partners and/or by those working together with the event partners.

What is our policy on cookies, and how can you change the settings ?

The AB website uses cookies. A cookie is a text file that contains a limited amount of data, which is downloaded onto the device that you use to access our website, and which is stored on the hard disk or storage medium of your device. Web beacons or similar files can fulfil the same function.

AB makes use of various types of cookie, for example:

  • to identify users so that they can log into their account,
  • to analyse how users use our website,
  • to upgrade the performance of our website,
  • to remember your preferences,
  • to place advertisements.

If you do not want to allow all types of cookie, you can change the settings in your browser. For more information, we refer you to the Help menu of your Internet browser.

If you change the settings and block cookies, the full functionality of our website will no longer be available and you may be unable to make optimal use of our website.

What security measures do we use ?

The security measures we use depend on the type of data collected. In certain cases, you can even use our services anonymously: when creating an account you are not obliged to use your real name or provide an e-mail address that could identify you. But if you wish to use your account to make a purchase, you do need to provide your real name and billing data so that the purchase of tickets can be processed.

What about questions and/or complaints? What if you want to edit or update your details ?

Do you have questions and/or complaints about our privacy policy or about your privacy, or would you like to receive an extract showing the data that we hold about you? If so, please contact:

VZW Ancienne Belgique
Dienst Promotie
Anspachlaan 110
1000 Brussels

Do you want to edit, correct or amend the data that you provided to us? Would you like to withdraw your consent? You can do this yourself by logging into your account or by contacting us.

Is this privacy policy liable to change ?

AB may amend this privacy policy in response to a change in our services, customer feedback or changes in the law on privacy.