Ancienne Belgique contributes to good causes all through the year, supporting more and lesser well-known initiatives. Below you can see what AB did for good causes in 2017.
Editors For Life with proceeds going to Oxfam
Raised: € 124,309
Music For Life started successfully with the exclusive benefit showcase by Editors in AB on 18 September 2017. Those wishing to attend had to donate one Euro by text message and keep their fingers crossed. The campaign raised an incredible €124,309 for Oxfam, the charity selected by Editors themselves.
Kom Op Tegen Kanker fundraising campaign
Raised: € 121,872
In 2016, AB raised € 79,000 for cancer charity Kom Op Tegen Kanker. We dreamed of € 100,000 this year. In order to achieve this we sold AB honey, beer, wine and chocolate. In addition, our ambassadors Otto Jan Ham, Stef Kamiel Carlens, Klaas Delrue, Jan Hautekiet and Bram Vandendriessche joined 20 (!!) teams from AB Café in cycling 1000 km. And what do you know? Dreams come true! The final sum for KOTK was (drum roll, majorettes and confetti) € 121,872! An impressive amount!
Hongersnood 12-12 fundraising campaign
Raised: € 46,000
In May 2017, AB started fundraising for Hongersnood 12-12. We did this by collecting deposits paid on glasses, putting out collection tins and selling sandwiches during Sandwiches in the Park. Thanks to the generosity of our concertgoers, partners and friends we raised € 42,690.
DIW Kerstsoirée with proceeds going to Te Gek!?
Raised: € 30,000
On 23 December, AB and Canvas presented the DIW Kerstsoirée specially for De Warmste Week. The organisation of this ultimate Christmas party, where Otto-Jan Ham and other stars put on a satirical show, donated all revenues to Te Gek!?
AB also supports 'de 1000 km voor Kom op tegen kanker' this year.
Discover here how you can contribute.